About

Larry Hryb, the gamer formerly known as Xbox’s Major Nelson.

I was at Microsoft / Xbox for over two decades, and now I am not. During that time, I was on an Emmy award winning team who created and built products like: Xbox Live, Xbox 360, Kinect, Xbox One, Xbox Series X|S and countless hardware and software features as well as gaming controllers and accessories. I also partnered with internal (first party) and external (second and third party) studios to strategize and help create lasting gaming experiences. Working with hundreds of global developers of all sizes, I drove developing multimedia stories about studios, games hardware and portfolios.

I also consulted with numerous large consumer electronic and lifestyle brands on the best way to share their story with the gaming audience.

I launched and hosted one of Microsoft’s first Podcasts in 2005 (Major Nelson Radio, that became the Xbox Podcast) that has inspired a generation of gamers and content creators. You can see the podcast archive and a selection of my video work on my YouTube channel. Don’t miss my PAX Keynote about how I got into the industry, and tips for how you can too.

I also have a Wikipedia page (which is mostly accurate; it’s bad form to edit your own page) that has a few highlights of my career and work at Xbox.

Now, I am working on various projects. I am on the advisory board for MidWest Games, and previously, I was helping fintech startup Aghanim tell their story to developers.

In June 2024 I announced, I joined the team at Unity as their Director of Community. I am excited about working with developers to help them realize their dreams on PC, Mac, Console, Mobile, AR or VR.

On stage at the Unite 2024 keynote, presenting to hundreds of game developers and industry members.

Say hello: email me